Week 3-Expressions of Public Opinion
Polling vs. deliberation: How is 'public opinion' formed & measured?

Yankovitch, Daniel. 1992. The Seven Stages of Public Opinion
Civics Practices Network 1999.   Deliberative Democracy
   free speech
Review: finding the cause & effects of the citizen disconnect
  -the erosion of the role of traditional socializing institutions
  -the lessening of civil society, foundation of community- the "public"
  -implications & possibilities of  "virtual" communities vs. real ones
  -importance of those of differing opinions  discussing issues

Will internet be a continuation of isolation or a solution to it?

How is public opinion expressed & measured and what role does it play in politics? Given the  increasingly technical nature of politics, how much of a role can the public realistically play in decision-making?

  A. framers had conflicting views of role of public in decision-making
   
1. James Madison

       a. public will is necessary, but  best, filtered through representatives
       b. election of professional class (elite) to make decisions, in the best interests of public
          1. better informed
          2. aware of trade-offs
          3. not easily swayed by emotions
      c.assumption that mass public  does not have time or  capability of understanding complexities of wise public policy
      d.  elite democracy model
         1. public role mainly as  spectators (passive)
         2. affirm decisions made by professional policymakers

  2. Jefferson
     a. absolute need for popular will to serve as check on legislators and political officials
     b.strong need for citizen involvement at all levels
     c. an engaged public could understand, debate issues, & express opinions directly
     d. participatory democracy
       1. not democratic if not reflection of widespread participation
       2. basis of legitimacy of decisions
    e. ideally, active, engaged citizen role

What is possible in 2009, given nature & quality of public opinion?

 A. (one view) Elite democracy only realistic model
 1. much public opinion  uninformed

       a. fragmented, contradictory, emotional
       b.  reflection of  form of  info delivery--media

       c. reflection of  lack of engagement

  2. politicians often impatient/distrustful of  constituents
      a. unwilling to understand trade-offs
      b. no knowledge of  issues, process
      c. fear of being judged by "one issue"  by voters
       1. unwillingness to speak  beyond platitudes
       2. distrust of  public reaction to policy
          a. swayed by irrelevant symbolism   

          b. short-term interests (election cycle) come before long-term goals

  3.  issues increasingly technocratic and complicated
      a. best hope is professional political class to make wise decisions 
      
 b. public not engaged enough to rely upon

.     c. public has "rational ignorance"
       1. if not directly affecting them, no attention paid
       2. analogy of citizens as consumers
            a. fixed preferences, competing interests
            b. organize to compete in political marketplace
      3.
attenuated public presence is permanent
             

B. (other view) participatory democracy view
     1. serious crisis w/ workings of political system
     2. disengagement means no democracy possible

     3. breakdown of "public/civic identity" of citizens
        a. consequences beyond lack of input into decisions
        b. destruction of civic culture
          1. politics defined as "talk" & "deliberation"
          2. citizen as "stakeholder" active
          3. active role makes citizens producer of politics, not just consumer

  4. lack of public attention reflects alienation
     a. citizenry disconnected, distrustful of government  
        1. left out, inefficacious
        2. perception that politics is irrelevant, corrupt
           a.  govt. supports "special interests" not public
           b. low opinion of politicians
     b.failure of civic function of institutions
       1. media-not educating citizens
       2. campaigns-propaganda not national dialogues on issues
       3. diminishing of civil society

Elite vs participatory models- also measure public opinion differently

  a.  polling is often only expression of public opinion
      1.private firms, academic organizations 
      2.  news outlets
      3.show reactions from the public on policies and politicians
         a. constantly measured- source of political capital
         b. used to determine image, support for initiatives
            
  1.politicians lead by following polls

      c. need to be liked by public, explains "image management" and campaign tactics  
         1.reflection of personalization of politics
         2.  lack of awareness of policy options (low attention)
         3. political figures who talk about policy considered 'boring', lose out to more colorful politicians

    4.  can be useful rough measure of public reactions if a reflection, not manipulation
       a. valid results if statistical requirements met
                1. random, representative sample
 
ex
                2 unbiased instrument 
       b. good at establishing trends over time  gallop

  5. Also, inaccuracies very possible in most polls

       a.registered voters viewed as most accurate predictors
          1. those likeliest to vote
          2.  high turnout elections, difficult to know
      b. exit polls--most accurate
         1.actual voters
         2. assumption that they are not lying
     c. "bandwagon" effect
        1. many undecided will join majority
        2. reporting public opinion can change it.

    d.  Serious problems with some forms of polling (manipulation rather than reflection)
      1. push polling"
            a. illegal, part of stealth campaigns
            b. deliberate attempt to manipulate voters  ex
      ex. "Would you vote for this candidate if you heard he was arrested for drunk driving?" ex

      
   
 2. tracking polls
 
       a. immediate reaction after a speech, debate
 
       b. reflection of  shortened news cycle, accelerated need for "new" news

       c. assumption is view is more accurate, if no discussion w/ other ppl

      d. dangers in this assumption
        1. Yankelovitch article:   instant polls not good reflection of  public opinion
        2. ideally,  seven stages of formation of public opinion
           a. changeable public opinion  transforms into settled public judgement
   
          1. raw unformed emotional reactions (no urgency) 
              2. greater urgency to solve issue (higher priority)
 
              3. looking for solution, using choices offered, no commitment
 
              4. wishful thinking "having it all"
 
              5. weighing choices carefully, greater information sought
 
              6. taking stand intellectually-clarifying  fuzzy thinking
 
              7. making responsible judgement morally, emotionally
 
                a. deal w/ personal ambiguities,  trade-offs
 
                b. personal resolution & commitment

      3. tracking polls capture  only first stage
        a. opinion shifts easily & is often uninformed
        b. very little commitment required from voters
        c. still "private" opinion, not public opinion

    4. no respect given to process of reaching  mature public judgment
       a.  immediacy and lack of context of media coverage makes it difficult to reach stage7
 
          1. much of public stuck at early stages
  of opinion formation
          2
. implications
            a. public opinion unstable, easy to manipulate

            b. political leaders underestimate & distrust  public input (like children)
               1. often smooth over trade-offs to public
               2. make unrealistic promises, wait for public to forget
               3. keep messages simplistic   

        c. difficult to have consensus on policy options
        d. most of public unaware of trade-offs involved in choices
           1. eventually, let-down & feeling distrust of leaders
           2. continues reinforcing spiral of alienation

   
e. with shrinking civil society (public domain) has shrunk
            a. no possibility of "public" opinion without public
            b. no venue for forming deeply rooted public judgement
           
c. public talk is what defines public will
              1. with practice, public deliberation becomes more careful, reasoned

         
      2. requires citizen investment of time, trust in potential for public input

    a. Model of "deliberative" democracy , potential solution
        1. aim: public capable of reasoned choices w/ adequate information about options
            a. combines gathering public opinion w/ public education 
            b. recognizes that public opinion can only be formed through public dialogue
               1. "private" preferences vs. "public" will
               2. citizens viewed as consumers,  w/ ranking preferences
               3. citizens as deliberators, brought together through dialogue to reach public consensus  ppls
        2. Fishkin's polls- randomly chosen sample of citizens   dd
           a. "baseline" polling
           b. weekend seminars by policy experts, potential to ask questions, debate w/ each other   dd
           c. re-polled after weekend
           d. dramatic changes in public opinion 

   b.  analogy of jury
      1. information provided, debate process allows public consensus to develop
      2. participants build on each other's thoughts
      3. better model for engaged public presence in politics
        a. better awareness of trade-offs involved, costs
        b. more commitment to policy
        c. less ability to manipulate public by political figures
   4. way of restoring community, public again

  Contrasting views of citizen within  each system:  "share-holder vs. stakeholder" model

  a. shareholder:
    1.market-based political system
      a. fixed preferences, ordered with options
      b. narrow interest groups who compete for resources
      c. uninvolvement not significant
      d. vote on basis of group membership

 B. stakeholder
   1. citizen obligation to  deliberative democracy
       a. private interests transformed into public opinion
       b. not consensus, but awareness of complexity of issue, trade-offs involved
       c. possibility of maturing to more developed sense of public understanding

  2.ex. health care revamping in 1992
    a. Hillary Clinton --"top-down' approach to comprehensive reform
       1. assembled experts for 'health summit"
       2. polls identified health care--most important concern for americans
     b. result was failure
       1. all-out lobbying by insurance companies
       2. no clear public understanding
       3. public disillusionment w/ ability of govt to solve problems
    c. only piece-meal,incremental, bipartisan reforms since then

  3. stakeholders model-Monitoring of Great Lakes
      a. multiple jurisdictions, national, state, tribal
      b. pollution problems in 1970's
      c. formed international joint commission link
         1. advisory role--but lots of weight
         2., "bottoms up" approach

  4.Conservation Congresses link
   5. DNR-- "Deer 2000 project
        a. public cooperation better than enforcement  dnr
  6. Iraq, 'governing councils' -Patraeus approaciraq

 7.  internet-based public discussions  local
      a.  virtual community debate, one alternative  on-line

8.problems:
      a. civility and conversational norms necessary
      b.domination within the discussion by some over others
         1. technocracy over emotion
         2. different criteria used     

     c.  time difficulties
        1. significant amount of time to develop rapport, trust    
           a.. difficult for most to do
           b. most difficult for most excluded 
     d. pseudo-discussions vs. opportunity for real public input  strayvoltage
         1. public meeting, but no intention of discussing issues stray   farmers
         2. PR, only
         3. communication, one-way

  9. 'shared governance' -real or manipulated