STRATEGIC IMPERATIVES FOR DEVELOPING COUNTRY MICRO-ENTREPRENEURS

Spring 2008 

Dr. Jerry Gosen

General Objective: To develop, deliver, and disseminate a training package for developing world small business entrepreneurs to help them adapt to the complexity and rapid changes in the global business environment. The training program uses concepts primarily from the field of Strategic Management.

The training program will cover:
    environmental analysis (value chain analysis and market scrutiny)
    core competency transfer
    business skill acquisition and development (financial and information technology skills)
    planning
    managerial skills (networking, negotiation and relationship building)

Partners

University of Wisconsin Whitewater
Global Resource Center
Working Woman's Forum   
Indian Development Service
Professors for the betterment of the least fortunate 

Lead Investigator: Jerry Gosen

The lead investigator for this project is Professor Jerry Gosen who teaches Strategic Management, International Management, Organizational Behavior and Ethics for the Management Department of the University of Wisconsin-Whitewater.