Style Section Exam







The information contained in this style guide covers corporate brand and visual identity requirements for the Chockwit Bunny Corporation.

Chockwit Bunny Corporation


Header
Must contain either the plain logo in the size provided, flush left, with Word Art slogan immediately following in a true header or the logo with tagline flush right as a full-sized image in the document itself (not in a header) using word wrap to embed the image in the first paragraph of text.

Footer
Must contain the copyright symbol flush left in Arial 6 font, followed immediately (no space) by the words “Chockwit Bunny Corporation 2003” with no punctuation. Secondary slogan must be flush right in the same line, also in Arial 6 font, but bold-faced.

Title Bar
All documents must include a blue title bar, flush left, with bold-faced Times New Roman 16 font in white (also flush left). First page only.

Text

• Use active voice wherever reasonable
• Follow Chicago Style documentation (Humanities format), including separate Notes and Bibliography pages (Notes and Bibliography pages should not have header or footer)
• Prefer strong, active verbs over “to be” verbs
• Keep writing as concise as possible
• TNR 12 font
• Block paragraph format (single line spacing, no indenting, flush left, no right justification, line space between paragraphs)

Header Information
Plain Logo
Logo with Tagline
Slogan
Footer Information
Copyright Information	©Chockwit Bunny Corporation 2003
Secondary Slogan	All Your Chocolate Bunny Needs Worldwide
Title Bar Information:	Bestest Bunnies Since Before You Were Born

The Text

We at the Chockwit Bunny Corporation have been making chocolate bunnies now for over a hundred years. Your great-grandparents, your grandparents, and your parents have enjoyed our selection of delicious bunnies, and now it’s your turn. Chockwit chocolate bunnies have lasted so long due to the fact that we make each and every bunny with love and care. For instance, under circumstances in which we were asked to create a six-foot bunny for President Kennedy’s inauguration, we developed a special recipe for the chocolate through the mixing of several secret ingredients. The final outcome was probably the most delectable chocolate bunny ever served to a president. When companies like ours has the opportunity to serve its country, it is incumbent upon them to do their very best. And believe us when we say the bunny was thoroughly enjoyed by everyone! But don’t just take our word for it. A recent study by an independent chocolate survey team found that Chockwit bunnies were enjoyed by more people than any other brand of chocolate bunny (Hoppington 43). The New York Times wrote a feature story on us when we donated seventeen bunnies to needy orphans in Bangladesh (Rabbistburg). Our bunnies have even been mentioned in a best-selling book (Saxby-Hare 274)! Furthermore, our future plans include a new line of bunnies, one that is sure to make your mouth tingle. When you want the best, you want Chockwit.

The Sources

Emily E. Hoppington. Article entitled America’s unhealthy obsession with chocolate bunnies. Appeared in volume 43 of The Journal of Bunny Studies in 1998 on pages 39 through 77. Robert Q. Saxby-Hare. Book entitled A chocolate bunny tour of the eastern seaboard. Published by Bunny Books out of Denver in 2001. Roger Rabbitsburg. Article in the New York Times World News section on February 17, 2002, entitled Corporate giant makes small-time gesture.